Fiat 500byGucci pricing announced (UK)

Fiat has launched another fashion-based 500 called 500byGucci, which is on sale now. Unlike the 500byDiesel, the Gucci edition is strictly available with two petrol engines; a naturally-aspirated 69bhp (68PS/51kW) 1.2 and a turbocharged 85bhp (84PS/63kW) 0.9 TwinAir.

Prices for the special-edition start from £14,565 for the lower-powered engine while the TwinAir starts at £15,765. 16” alloy wheels, bespoke leather seats, bi-xenon headlights, and fixed panoramic glass sunroof will come as standard.

Unlike regular 500s, you can't pop into your dealership to order one. To pre-rorder, simply click here to pay a deposit. Once you've order it directly from the factory, you can track the car’s progress and make a final payment, and even arrange special delivery of the car to your home.

Russian model Natasha Poly is supporting
the ad campaign

“The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.

“And the on-line sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service.”

A host of accesseries ranging from gym bags to tracksuits will also be available to purchase here.

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