Alfa Romeo MiTo design

The thing about dredging up your classic names from the past to help drive sales of a new model only (if at all) vaguely related to the iconic nameplate, is that you risk tarnishing both your current and historical images if the new model is really a lemon dressed-up in nothing more than some evocative heritage.

Alfa Romeo MiTo Pics


Alfa Romeo MiTo Pics


Alfa Romeo MiTo Pics


Alfa Romeo MiTo Pics


Alfa Romeo MiTo Pics


Alfa Romeo MiTo Pics


Alfa Romeo MiTo Pics


Alfa Romeo MiTo Pics


Alfa Romeo MiTo Pics


Alfa Romeo MiTo Pics


Alfa Romeo MiTo Pics


Firstly, I have to admit I was a huge fan of the new Giulietta, until I actually saw one in the metal at the local unveiling event at Melrose Arch. The problem wasn’t so much with the new car, but the fact that the company had surrounded the new metal with historical models so richly steeped in heritage and epic legend, not to mention more jaw-dropping shapes than a professor in Pythagoras could shake a stick at.