2010 MV Augusta F4
It’s official: MV Augusta has escaped the fate of Buell Motorcycles, and has been sold to Claudio Castiglioni and MV Augusta Motor Holding, S.r.l. In case you’ve been keeping track of the über sexy Italian brand, this is indeed the same Claudio Castiglioni that sold MV Augusta to Harley-Davidson back in 2008, before the global financial meltdown.
Castiglioni has remained tied to the brand, serving as chairman of MV Augusta under Harley-Davidson’s ownership. No details were released on the sale price, although Autoblog indicates that it was symbolic exchange of €1.0.
Critics (myself included) never fully understood what Harley Davidson had hoped to achieve with their 2008 purchase of MV Augusta, which lacked marketing, distribution and sufficient dealer outlets in the United States. The sale now allows Harley-Davidson to focus solely on their domestically produced motorcycles, parts and accessories.