With great fanfare, General Motors has introduced the 2010 Buick LaCrosse, a vehicle with which the automaker hopes to jump-start a sweeping brand transformation for the tired Tri-Shield. For Buick to be a success in GM's post-bailout, post-bankruptcy era, the brand must dump its well-deserved reputation as the preferred marque of last-time buyers. (Average age of previous-model LaCrosse buyer: Around 70.) For better or worse, as it scrambles to get more – and younger – drivers behind the wheel, Buick has elected to position itself as America's Lexus in a bid to give itself some premium cachet.
Frankly, that's a pretty tall order, but if first impressions mean anything, the Buick LaCrosse might be crowned GM's savior on appearances alone, because it's that attractive, especially compared to the fish-faced namesake it replaces. The 2009-and-prior LaCrosse looks like the unfortunate love child of a third-generation Ford Taurus and a Mitsuoka Orochi. Or, put plainly, it looks like some ugly Chinese car. By comparison, the 2010 LaCrosse is classy and stylish. Therein lies the delicious irony: the 2010 Buick LaCrosse's glitzy looks were, in fact, jointly developed with GM China's design team. Go figure, and be thankful. In the metal, this ride draws plenty appreciative stares.
Viewed in profile, the 2010 Buick LaCrosse's fast-looking roofline sweeps down into a short, high rear decklid. Acres of sheet metal reside under the greenhouse, and to mitigate the ensuing slab-sidedness, the designers employ a Lexus-style chrome strip along the bottom of the door panels along with a corresponding indent in the bodywork. What really breaks up the monotony, however, is the 21st-century version of the Buick sweep-spear, implemented here as a crease in the bodywork that turns the LaCrosse's chunkiness into a something a bit more voluptuous-looking. The LaCrosse CXL's chrome-finished, seven-spoke 18-inch wheels fill out the wells nicely, and the 19-inchers you get with the top-spec Lacrosse CXS would look better proportioned still.
Arched headlamps flank Buick's signature waterfall grille, and the lower bumper openings turn down into a frown at the corners. It makes for a sterner look than the bewildered, four-eyed face sported by the old LaCrosse. The hood ventiports on the new LaCrosse are also purely ornamental. Moving aft, tail lamps resembling chrome-edged flower petals finish off the rear end. From an exterior styling perspective, the new Buick LaCrosse drips curb appeal all over the sidewalk.
The good news continues with the swanky interior, elegantly decked out in a tasteful two-tone motif in the case of our tester. Material quality gets a solid thumbs-up, and GM goes so far as to add stitching to some of the soft-touch door and dash surfaces, making them look as though they're wrapped in leather, when in fact it's merely a visual sleight-of-hand. Don't laugh – it works. The front seats are comfortable and reasonably bolstered, but the best seats in the house may be one row back. At 40.5 inches, rear seat legroom is very good. That's more than the Pontiac G8 – no slouch in the department at 39.4 inches – just shy of the Toyota Avalon's 40.9 inches, and simply obliterates the 35.9 inches you'll get as a backseater in the Lexus ES350. If you don't get to ride shotgun in the LaCrosse, it's no penalty to be relegated to the back, where you can sit back and enjoy the quiet cabin in great comfort. Go ahead, cross your legs. You can.
A sweeping, beautifully-designed cockpit envelops the driver and front passenger in leather, attractive woodgrain and a variety of soft-touch surfaces. Beyond GM's new corporate steering wheel (leather-wrapped, heated and with woodgrain on top) is a padded binnacle shrouding the LaCrosse's attractive and unique tach and speedo gauges. Their ice blue illumination is further accented by cool ambient lighting that dresses up the instrument panel at night. The snazzy-looking layout layout stumbles a bit when your eyes land on the parts bin-special driver information and radio displays – similar to the ones you'll find in the Chevrolet Camaro, Equinox and GMC Terrain. They work fine and are eminently readable, but the look isn't as polished as, say, the audio display in the Cadillac CTS (or something in that general vein), whose higher-res presentation would better fit the premium theme GM says it's trying to get at with the revamped Buick.