Toyota Claims All Cars Will Be Hybrids

Jim Press, the President of Toyota North America, came out with a very bold statement recently, saying that "eventually, everything will be a hybrid." What's more, he's so confident in Toyota's ability and so proud of their product line that he's comparing the "ground-breaking" Toyota Prius hybrid with the Ford Model T.

As I'm sure you already know, the Ford Model T is often lauded as the first of its kind, a car that became widely available to the masses. It was revolutionary for its time and it has shaped the automotive industry into what it is today. Toyota, or rather, Jim Press is saying that the Prius is equally revolutionary.

Although I agree that we will be seeing more hybrids in the coming years, I don't believe that everything will be a hybrid. Personally, I think that our reliance on fossil fuels will have to dry up at some point, forcing us to drive cars that don't need any sort of conventional gasoline whatsoever.

mobilemag.com

Toyota stuns Saatchi with ad business switch to CHI



Toyota has dealt Saatchi & Saatchi a hammerblow by moving the lion's share of its £50m UK advertising business into CHI & Partners.

The Japanese car marque is Saatchi's second-biggest global account behind Procter & Gamble, spending $2.5bn (£1.75bn) a year, and the UK is its biggest single European market.

It is thought that CHI, which sold a 49.9% stake in the agency to WPP earlier this year (MW April 19), will be handed the majority of the UK business in the coming weeks after a pitch against incumbent Saatchi London.

CHI has been making inroads into the Toyota account since 2004, when it was appointed to handle the launch of the Aygo model across Europe. The agency has since won pan-European briefs for the Corolla and the Yaris and handles Toyota's luxury brand Lexus across Europe. However, the only UK-specific project it had won until now was Toyota¹s tactical advertising business at the start of last year.

The news comes as Saatchi struggles to find a UK chief executive to replace Lee Daley, who left to join Manchester United as commercial director in March. Sources claim Saatchi's EMEA, Asia and Latin America chief executive Jim O'Mahony, who has been leading the search for Daley¹s replacement, could now be handed responsibility for the UK agency on top of his other duties.

Toyota's decision to move the majority of the UK account out of Saatchi follows several changes to the company's senior team in the last year.

Its former European marketing director Jon Williams moved to Toyota GB as commercial director earlier this year (MW January 18) to replace Paul Philpott, who left to join Kia UK as managing director. Toyota GB's long-serving managing director Graham Smith left to take a new role with Toyota Europe last year (MW May 11, 2006).

A source close to WPP says that the company's chief executive Sir Martin Sorrell has been tracking the Toyota business for a number of years and that CHI¹s presence on its roster was a primary reason he bought the stake in the agency.

However, industry experts suggest that the Toyota news will not sit well with the Japanese marque's rival Ford, one of WPP's biggest clients.

Publicis-owned ZenithOptimedia handles Toyota's media planning and buying.

It is not clear if the CHI appointment will affect that relationship.

CHI founding partner Johnny Hornby denies the agency has won the UK account and plays down suggestions it will take a more prominent role in Europe and possibly in the US. He says: "As we understand it, it's business as usual in the UK and we haven't won the business in Europe or America, as much as we¹d love to one day." Toyota GB marketing director Mark Hall adds: "As of today, we are still working with both Saatchi & Saatchi and CHI. For the next few months, there will not be any tangible change. Beyond that, we'll see." Saatchi was unavailable for comment as Marketing Week went to press.

Toyota keeps on truckin'



Toyota has been struggling during its first season on NASCAR's Nextel Cup circuit and Busch Series, but it has been dominant during its time in NASCAR's Craftsman Truck Series, which heads to Kentucky Speedway Saturday for the Built Ford Tough 225.

When Toyota joined the Truck Series in 2004, it posted four victories. In 2005, it won nine times and finished second in the manufacturers' standings behind Chevrolet. Last year, it won a series-best 12 of 25 events and captured its first championship with driver Todd Bodine. This season, Toyota is leading the series and manufacturers' standings with six wins in 12 races.

But that success hasn't translated to Kentucky Speedway, where Toyota is 0-for-3. Chevrolet is the track leader among truckmakers with three wins, including the past two, and Dodge and Ford have won twice. How Toyota is faring on the truck series and the two stock-car series

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BMW reportedly green-lights X7 again

BMW's largest on-off SUV has been at the centre of talk in both Munich, Germany and South Carolina, U.S as the luxury marque decides on whether it will be green-lighted for production.

A new report now suggests the large three-row SUV may make production. Codenamed F17, the project is under serious consideration as BMW assesses at how popular it would be in China, the firms most moneymaking long-term market. Additionally, BMW will keep an eye on Audi as it schedules an SUV larger than the current Q7, which will offer more interior space.

The large X5 SUV underpins the current 5-Series
The F17 would arrive just before the next-generation X5 SUV, which is due sometime in 2016. The company could make the upcoming X7 lighter and more fuel-efficient than the current X5 by using the current 5-Series' architecture, which can sport AWD.

BMW's fantasy of having a three-row SUV comes from Mercedes when it launched the ML-Class back in 1998. BMW previously cancelled the F17 in 2008 over high fuel prices.

2012 Mercedes GL63 AMG spied ripping up the 'Ring

Mercedes is set to schedule a performance-orientated large SUV for 2013, to directly rival the BMW X5 M. Cue the GL63 AMG; the most noticeable features on this prototype are the 20” alloy wheels and huge front air-intakes, behind the extensive cladding.

While the overall shape of the upcoming GL remains similar to the outgoing model, despite the taped cardboard placed above the rear windscreen, the new model will steer towards the new design language of sharp, edgy lines.

The bases of the upcoming GL will come from the yet-launched M-Class. Up front, LED daytime running lights will sit on the bumper, while behind the black mesh grille one can see two chrome grille louvres illuminating with the Mercedes' three-pointed star sitting proudly in-between. At the rear, despite the bolt-on lights, production models will feature LED tail-lights that are integrated into the bootlid.


 
Strangely, the early prototype is missing a pair of
twin exhaust pipes at the rear, in addition to
lower reflector lights. Expect a price-tag of
£90,000 (€102,000/$147,000).
 The regular GL line-up will carry over the current engine line-up, including the 3.0 litre V6 CDI, the GL AMG variant is likely to arrive with a 570bhp (562PS/425kW) twin-turbo MoVe V8 petrol engine.

Expect to see the vehicle debut at the 2013 Frankfurt motor show, with assembly commencing in Tuscaloosa, Alabama and Santiago Tianguistenco, Mexico.

Via SecretNewCars.com

Photo Gallery: 2012 Kia Picanto (UK)

Kia has revealed prices for its new Picanto city-car. The first bodystyle to arrive is the 5dr which starts at £7,995 for the base '1' trim-level, representing an 11% price hike on the outgoing model at £6,995. Mid-spec '2' – expected to be the best-seller – commands a £1,600 over the '1' grade at £9,595 while the range-topping '3' trim inflates the price to £11,195, plunging the Picanto straight into supermini territory.

Two new petrol units are available, both more powerful, flexible, and more economical over the outgoing units, with CO2 emissions starting from 99g/km. Features like x6 airbags, ESP, AUX input w/4 speakers, electric front windows, height adjustable driver's seat, tilting steering wheel, trip-computer, hill-start assist, internally adjustable door mirrors, remote central locking w/alarm, and 14” steel wheels will come as standard on the '1'.

The '2' grade arrives with electrically adjustable/heated door mirrors, rear electric windows, front fog lights, Bluetooth, leather steering wheel w/audio controls, USB port, air-conditioning, chrome door handles, and 14” alloy wheels.

Flagship '3' trims feature 15” alloy wheels, climate control, 6 speaker audio system, heated front seats, electric sunroof, projector headlamps w/LED daytime running lights, body-coloured door mouldings, and LED rear lights.

If the entry price scared you away, rejoice at the fact when the 3dr variant arrives in October, it will be stuck with a low price. Soon after, Kia will be adding a racier variant alongside a series of special editions.

Order books are open now with deliveries starting on 17th June for the 2012 model year.

Press Release:

The new, second-generation Kia Picanto goes on sale in the UK on 17th June and sets out to prove that small cars can offer more of everything without ballooning in size and cost.

Kia’s smallest car offers stronger performance with lower fuel consumption and CO2 emissions than its predecessor; more style with much higher quality, without a premium price tag; more space, despite barely increasing in size; and huge steps forward in safety and luxury.

The car goes on sale with brand-new 1.0- and 1.25-litre Kappa-family petrol engines, which deliver fuel consumption improvements of up to 8.5mpg with CO2 reductions of as much as 15g/km – yet in every respect performance is significantly better. The larger engine is available with Kia’s EcoDynamics fuel-saving technology – an Intelligent Stop & Go (ISG) engine stop/start system, or, alternatively with an automatic transmission.

The three-cylinder 1.0-litre unit develops 68bhp and 95Nm of torque and has an outstanding combined fuel economy of 67.3mpg. The 1.25-litre four-cylinder version of the Kappa engine is offered in three guises, all developing 84bhp and 121Nm of torque. In standard form it averages 60.1mpg. With a four-speed automatic transmission fuel consumption is an impressive 53.3mpg. Finally, there is the EcoDynamics version with fuel consumption at 65.7mpg.

New Picanto v previous model (standard five-speed manual)

New Previous New Previous

1.0 1.0 1.25 1.1

0-60mph (sec) 13.9 15.8 11.0 14.6

Top speed (mph) 95 93 106 96

Combined mpg 67.3 58.8 60.1 58.8

CO2 (g/km) 99 114 109 114

Specification:

The Kia Picanto five-door goes on sale with four easily understood trim grades, badged 1, 1 Air, 2 and 3. And as buyers have come to expect from Kia, there has been no skimping on the specification.

Standard features include body coloured bumpers, mirrors and door handles, electric front windows, Radio/CD player, trip computer and an immobiliser. A height-adjustable driver’s seat and tilt-adjustable steering column provide driver comfort whilst all occupants are protected by a total of six airbags. A 60:40 split folding rear seat allows rear luggage space to grow up to 870 litres (VDA).

The Picanto 1 Air provides an option for those customers who want air conditioning, and the fantastic value of the 1 specification, but without upgrading to the well specified mid-grade 2 version.

Picanto 2 adds a host of additional equipment typically seen on cars from the B-segment and above such as Bluetooth connectivity, with voice recognition and full iPod control with USB & AUX ports – both of which can be operated by the steering wheel controls – and electrically operated, heated and folding door mirrors with integrated LED side repeaters. Air conditioning, rear electric windows, 14” alloy wheels, front fog lights, a leather steering wheel and gear lever, an alarm system, premium black upholstery and chrome exterior detailing complete the comprehensive spec package.

The top-of-the-range 3 spec adds premium features such as automatic air conditioning, heated front seats, a 6-speaker stereo system, 15” alloy wheels, body-coloured side skirts and automatic headlights with LED daytime running lights and unique LED rear lamps.

As with all new Kias, a seven year or 100,000 miles fully transferable warranty is standard on every new Picanto.

The new Picanto UK 5-door model range:

Powertrain Trim Power - bhp Torque – lb/ft CO2 Combined mpg Price

1.0-litre 1 68 @ 6,200 rpm 70 @ 3,500 rpm 99 67.3 £7,995

1.0-litre 1 Air 68 @ 6,200 rpm 70 @ 3,500 rpm 99 67.3 £8,595

1.0-litre 2 68 @ 6,200 rpm 70 @ 3,500 rpm 99 67.3 £9,595

1.25-litre ISG 2

EcoDynamics 84 @ 6,000 rpm 89 @ 4,000 rpm 100 65.7 £10,195

1.25-litre Auto 2 84 @ 6,000 rpm 89 @ 4,000 rpm 125 53.3 £10,795

1.25-litre 3 84 @ 6,000 rpm 89 @ 4,000 rpm 109 60.1 £11,195

Styling:

Under Chief Design Officer Peter Schreyer, Kia has undergone nothing less than a design metamorphosis in recent years. That process continues with the bold new Picanto, which advances Kia’s reputation as a manufacturer of trend-setting cars. The new Picanto sees a courageous change of direction. Where the previous model was regarded as ‘cute’ and ‘feminine’, the new model has muscular wheel arches, low and wide rocker panels and wide-set alloy wheels on the two upper trim levels.

The expressive front end blends into strongly sculpted and dynamic sides which emphasise the car’s strength and maturity and give it a premium presence. Attention to detail is everywhere and has resulted in the new Picanto having a drag co-efficient of Cd 0.31 – far better than the majority of A-segment cars and a useful contributor to its significantly improved fuel economy and emissions.

Later this year the five-door Picanto will be joined for the first time by a three-door version with its own distinctive style. The three-door model will have a unique C-pillar, bumpers, grille and exhaust to give it a subtly sportier look.

The Picanto’s new-found maturity is reflected in the interior design and the choice of sophisticated trim materials, which set a new benchmark in the A-sector for quality. The major controls are arranged in a way that is attractive while ensuring they are easy to use. The layout emphasises the width and space of the cabin.

The new Picanto is only 60mm longer than its predecessor so that it still occupies slightly less than 3.6 metres of road space, but an increase of 15mm in wheelbase allied to some clever packaging ideas have resulted in significantly more cabin space. Front legroom has increased by 36mm, for example, while luggage capacity is 27% greater at 200 litres – and all with no change in the Picanto’s height or width.

Mechanical:

The new Picanto comes with revised running gear. Featuring MacPherson struts at the front and a coupled torsion beam axle at the rear, a layout which gives the best combination of ride and handling while minimising intrusions into passenger and luggage space.

The front suspension helps towards improved straight line stability, while longer wheel travel and softer springs give a suppler ride. The rear axle is stiffer in the new Picanto to improve agility. Stability and ride comfort also benefit.

The steering system features Kia’s acclaimed motor-driven power steering (MDPS). This delivers the twin benefits of reduced fuel consumption by drawing on engine power only when needed while reducing the driver effort needed for parking and manoeuvring.

Safety:

The new Picanto’s defences begin with an incredibly stiff all-new body structure featuring a high percentage of high-strength steel and numerous reinforcements and additional bracing throughout the vehicle.

All versions have electronic stability control (ESC), anti-lock brakes (ABS), electronic brake-force distribution (EBD) to apportion stopping effort to the wheels with most traction, and emergency brake assist system (BAS), ensuring maximum stopping power regardless of the pressure applied to the pedal by the driver.

And should the worst happen, every Picanto has front, side and curtain airbags to cushion heads and torsos against impacts from any angle. Front seat-belt pre-tensioners and load limiters brace occupants against a crash impact while reducing the risk of chest injury.

Pedestrian safety is enhanced by a new cross member beneath the front bumper, plus a deformable cowling ahead of the windscreen and a bonnet striker plate which is offset by 50mm from the centre-line of the car.















































































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