I have been seeing an increasing number of outdoor advertising such as taxi advertising, bus advertising, and even car and scooter advertising in and around London in the last few months. This is definitely a growing trend!
There is definitely statistical proof in the reason behind this too. Research has shown that when interviewed 71% of adults said they notice taxi advertising and people in the 15 to 34 year bracket are 24 times more likely to notice taxi advertising than the average person.
The average black taxi covers 126 miles per day in major UK cities carrying 38.4 million people to their chosen destinations each year! That is an amazing reach and coverage over the UK.
London's black cabs are ubiquitous and famous all over the world and by law they have to be kept in excellent condition.
