The sixth generation Volkswagen Jetta, known as the NCS (New Compact Sedan) during its development, was announced in the North American market in June 2010. The new model is larger and cheaper to produce than the previous Jetta making the vehicle more competitive against rivals such as the Toyota Corolla and Honda Civic as part of Volkswagen's goal of reaching sales of 800,000 units in the North American market by 2018. Production of the vehicle is at Volkswagen's Puebla, Mexico, facility.
For the 2010 SCCA World Challenge season, Irish Mike's Racing is campaigning GLIs in the touring car class. Todd Buras won rounds 1 and 2 at the Grand Prix of St. Petersburg and round 10 at Virginia International Raceway while Chip Herr won round 4 at Mosport