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I know it's hardly cutting-edge must-have reports that Volvo has opened several new stores - one in Billericay and one in Chesterfield.
But even though we are proud to bring you the latest car news from around the world, sometimes we can not resist the parish. And if we are based in Billericay, it seems only fair that shout-out to local businesses as we can. So we are.
Essex Auto Group, Volvo with a license for long-established Ford dealership on London Road added (just before the High Street in Brentwood at the intersection of Western Road - Look, we're local). This is a very wise move. Billericay area - shenfield, Hutton, Ingatestone and Brentwood - are very rich and middle class (you should see house prices) and probably fit Volvo's target demographic, like almost everywhere in Britain. So even though we are in the heart of the "Ford Exec country here at the Volvo dealer to do well.
And it is precisely this sort of demographic that Volvo dealers hunting. Billericay is a great commuter town (the town is only 25 minutes), so demand is high for a "wife and kids' cars. And Volvo has long enjoyed the reputation of the cars' safe ', should be good by wealthy families who want their offspring to carry. Plus there is the Volvo DRIVe range, which represents middle eco-sensitivity should sit (you're right - not just the local demographic race car in the UK).
But we are not mocking the Volvo series ever. They make some good cars to buy, and there is great demand for the DRIVe range. We see a new C30 and C70 do well in this area.
Only fair to all new Volvo dealership opened in Chesterfield, with the Volvo dealer network to 104 call
