In 2007, the Honda Element won the Dogcars.com's "Dog Car of the Year" award. Honda chose to follow up on that with a concept vehicle unveiled in 2009 New York Auto Show specifically designed for canine transportation.It includes an "pet restraint system", an extendable cargo area load-in ramp, a 12V DC rear ventilation fan, second-row seat covers with a simple beige dog-outline pattern design to match the bed cover fabric, all-season rubber floor mats with a toy bone pattern, a fan, and "Dog Friendly" exterior pawprint emblems. A spill-resistant water bowl, also included, can be placed into a nook in the corner of the pet bed.
