Jaguar’s XF saloon is continuing to steal sales from rivals, despite the weak new car market. Figures obtained show that the XF is outselling all of its saloon rivals in the UK and the margin is growing. It took 60% of the UK’s executive saloon market in July; earlier this year it was closer to 50%.
“We’ve been working on residuals and keen pricing and equipment levels and that’s continuing to work for us,” says Jaguar. The company reckons it operates in about 30% of the executive market, because it doesn’t offer an estate or four-cylinder diesel model. To the end of July, the XF is third overall favourite executive car despite being available only as a 4 door.
It produced 5,653 registrations, ahead of the Audi A6 with 5,000 (includes estate variants). The BMW 5-Series with 7,900 sales lead the way. The Mercedes E-Class sold 5,700, putting it in second place.