Ford's 1979 model year brought a new promotional campaign for trucks: the famous "Built Ford Tough" slogan. It would also mark the end of the Ranchero, whose sales had dropped off in recent years.
But a far more historically significant occurrence of 1979 was our nation's second oil crisis, again triggered by events in the Middle East. In many ways it was worse than the first, with sharply higher gas prices being exacerbated by rationing in some areas.
1979 Ford Courier
A 2.0-liter overhead-camshaft four was installed as the new base engine in the 1979 Ford Courier.
1979 Ford F-150 Ranger Lariat
A 1979 Ford F-150 Ranger Lariat could get optional Combination Tu-Tone paint and bright box rails.
1979 Ford F-150 Ranger
A two-wheel-drive 1979 Ford F-150 Ranger XLT Super Cab shows its length.
1979 Ford F-100 Flareside
Rectan gular headlights were extended to Ford F-Series Customs for 1979. This Ford F-100 Flareside shows the Free Wheeling stripe pattern.
1979 Ford Bronco Ranger XLT
The 1979 Ford Bronco Ranger XLT with Free Wheeling decor.
So far-reaching were the effects of the oil crisis that it triggered a serious economic recession, and would profoundly influence the design of vehicles -- including Ford's -- for many years to come.
But a far more historically significant occurrence of 1979 was our nation's second oil crisis, again triggered by events in the Middle East. In many ways it was worse than the first, with sharply higher gas prices being exacerbated by rationing in some areas.
1979 Ford CourierA 2.0-liter overhead-camshaft four was installed as the new base engine in the 1979 Ford Courier.
1979 Ford F-150 Ranger LariatA 1979 Ford F-150 Ranger Lariat could get optional Combination Tu-Tone paint and bright box rails.
1979 Ford F-150 RangerA two-wheel-drive 1979 Ford F-150 Ranger XLT Super Cab shows its length.
1979 Ford F-100 FlaresideRectan gular headlights were extended to Ford F-Series Customs for 1979. This Ford F-100 Flareside shows the Free Wheeling stripe pattern.
1979 Ford Bronco Ranger XLTThe 1979 Ford Bronco Ranger XLT with Free Wheeling decor.
So far-reaching were the effects of the oil crisis that it triggered a serious economic recession, and would profoundly influence the design of vehicles -- including Ford's -- for many years to come.
1978 Ford Courier
1978 Ford Bronco
1978 Ford Ranger Lariat
1978 Ford F-600
1978 Ford CLT-9000
1977 Ford Bronco (restored)
1977 Ford Courier
1977 Ford F-Series 4x4
1977 Ford F-100 "Shorty Flareside"
1977 Ford F-600
1976 Ford F-100 Ranger XLT
1976 Ford F-100
1976 Ford F-150 4x4
1976 Ford Courier
1976 Ford LTL-9000
1975 Ford Econoline van
1975 Ford F-150
1975 Ford Bronco
1974 Ford F-Series SuperCab
1974 Ford F-Series
1974 Ford Econoline E-300 Camper Special
1974 Ford F-350 Super Camper Special
1974 Ford Bronco
A selection of Ford's 1973 light trucks
1973 Ford Ranchero GT
1973 Ford F-Series
1973 Ford Bronco Ranger
1973 Ford F-750 Stake Body
1972 Ford Bronco
1972 Ford Explorer
1972 Ford Custom
1972 Ford F-250 4x4
1972 Ford W-Series
1970 Ford C-900
Ford's 1971 light-duty truck offerings
1971 Ford Bronco
1971 Ford LTS
1971 Ford W-Series
A new Ford truck plant and a restyled Ranchero highlighted 1970 for Ford.
1970 Ford Ranchero Squire
1970 Ford F-100 Ranger XLT
1970 Ford F-Series Ranger 4x4