At the time of entering the market, the cost of such a car would be a record low, despite the newness of technology.
Toyota Motor has distributed an update on the development of own cars on fuel cells or hydrogen-mobilized. The company expects that their value at the time of entering the market will be «shocking low». Will take into account the experience of hybrids, which were initially very expensive, that do not attract more buyers. Hybrids more expensive than gasoline counterparts, and now, but their popularity is growing all the same. Even more successful Toyota intends to achieve by submitting hydrogen-mobilized (or several models), who accessibility could compete with gasoline, while possessing a number of significant advantages, especially in terms of efficiency and environmental friendliness.
Toyota is pleased with the progress which has already been achieved and the level of developed technologies. In 2015, hydrogen-mobilized come on the market, allegedly, regardless of whether sufficient infrastructure for maintenance and refueling or not. At this time, Japanese automakers are concerned, how consumers will view a new type of car. A kind of marketing should be the prototype Plug-In hybrids, including a special version of Prius.
Serial hydrogen-mobilized Toyota will be developed based on technologies that continue to improve on the prototype FCHV. It was built on the base model Toyota Highlander / Kluger, but this does not mean the company stresses that the first production fuel cell car will be exactly Highlander. Most likely it will be much more compact model.
It should be noted that only Japanese hydrogen-mobilized in the market, is the Honda FCX Clarity, available in Japan and the United States in a kind of rent-lease. Buy a model could be, and his rent, for example, in California, the U.S. will cost $ 600 a month.