Demand in Japan has outstripped supply since the car was launched - the car is built at two factories and waiting lists were at six months - and while Toyota will have to cut production by about 10%, it predicts demand will rise again.
The main drop-off has been in the U.S, where Prius sales are reported to have fallen 40%. In the UK, more Prius's were sold than ever before, while it has been the best-selling car in Japan for the past 9 months.