Toyota USA has released prices for the all-new 2010 Prius. The entry-level model starts at $22,000 (plus $750 for delivery and handling), the same exact price as the entry-level model 2009MY Prius. However, Toyota announced that later in the year, it will launch a stripped-down base model of the Prius that will be priced even lower, at $21,000 MSRP. This will be called Prius I. The Japanese carmaker did not disclose details on the basic version's standard equipment. The current entry-level, Prius II will come with Smart Key & push button start, EV, Eco and Power modes, multi-informational display, 6 speaker system w/AM/FM/MP3 CD player w/ satellite radio capability and auxiliary audio jack, criuse control, active front headrests, x7 airbags (x1 driver's knee, x2 twin front, side and curtain), 4 wheel disc brakes, height/reach adjustable steering wheel and HVAC, 6 way adjustable driver's seat, x4 electric windows, body-coloured electrically adjustable/heated door mirrors with manual fold.
Prius III adds JBL sound system with 8 speakers and 6 disk CD changer and Bluetooth. This comes in at $23k.
$25,800 buys you the Prius IV, and this features 3 door Smart Key system, leather interior with heated front seats w/ driver lumber adjustment, driver and passenger hydrophobic front windows and auto-dimming rear-view mirror with Homelink.
Flagship Prius V, at $27,270 adds 17" alloy wheels, LED headlamps with washers and front fog lamps.
3 option packages are available. Navigation package adds voice-activated touch-screen DVD navigation system with JBL AM/FM/MP3 four-disc CD changer, 8 speakers, integrated satellite radio capability, XM Nav Traffic capability, hands-free phone capability and music streaming via Bluetooth wireless technology and integrated backup camera for $1,800. This is optional on all model but Prius II.
Solar roof package adds Includes Navigation Package equipment plus electric tilt/slide sunroof with solar powered ventilation system and remote air conditioning system. This cost $3,600 and is only optional on Prius III & IV.
Advanced technology package adds Includes Navigation Package equipment plus dynamic radar cruise control (DRCC), Pre-Collision system (PCS), lane keep assist (LKA) and intelligent parking assist (IPA). This comes in at $4,500 and is optional on Prius V models.
The 3rd generation model of Toyota's popular hybrid car will be available with a total of five trim levels, the most expensive being the 'V' spec model at $27,270 MSRP.
U.S sales start late May.
Press Release:
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the all-new 2010 Prius midsize hybrid, scheduled to go on sale beginning in late May at Toyota dealers nationwide. The third-generation Prius will be available in one grade with a starting MSRP of $21,000. The Prius will be offered with five levels of popular standard equipment combinations. “The 2010 Prius delivers outstanding mileage, performance and advanced technology at a great price,” said Bob Carter, group vice president and general manager of the Toyota Division. Carter sees the most popular model starting at an MSRP of $22,000, equipped with a high level of standard features, “This model provides more than $2,000 added value, including the features most buyers want, at the same price as the current base model” he said. A new base model with a lower level of standard equipment is scheduled to be available later this year. It is designed to appeal to the most cost-conscious businesses and consumers. Celebrated as the benchmark for cars of the future, the Prius has delivered superior fuel economy and ultra-low emissions to more than 1.2 million owners worldwide for over 10 years.
When it goes on sale, the 2010 Toyota Prius will once again set new standards for innovative hybrid design and technology, raising its level of convenience features and performance to new heights, including EPA fuel economy estimates of 51 mpg city, 48 mpg highway and 50 mpg combined (EPA MPG estimates, actual mileage will vary). The third-generation 2010 Prius will offer enhanced performance and innovative design features. It will be quieter, roomier, and equipped with advanced standard and available features such as four driving modes, steering wheel touch controls that display on the instrument panel, a moonroof with solar panels, and Intelligent Parking Assist (IPA).
The Prius is equipped with Toyota’s industry-leading Hybrid Synergy Drive and certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV), emitting over 70 percent fewer smog-forming emissions than the average new vehicle. A larger and more powerful yet more efficient 1.8-litre Atkinson-cycle, four-cylinder engine produces 98 horsepower at 5,200 rpm. Together with its electric motor the hybrid system in the new Prius will generate a combined net horsepower of 134, an increase of 24 horsepower over the previous generation. All Prius models offer Toyota’s Star Safety System™ as standard equipment, which includes enhanced Vehicle Stability Control (VSC) and Traction Control (TRAC) Systems, Anti-lock Brake System (ABS) with Electronic Brake Force Distribution (EBD) and Brake Assist (BA). Other standard features include electric power steering and four-wheel disc brakes. Starting fall 2009, select Prius models will include Toyota’s all-new telematics service, Safety Connect™, which will offer four safety and security features: Automatic Collision Notification, Stolen Vehicle Location, Emergency Assistance Button (SOS), and Roadside Assistance. Safety Connect will be available by subscription, with an included one-year trial subscription. Adding to the appeal of Prius is an additional array of standard convenience features on most models that include automatic air conditioning equipped with an electric air compressor; AM/FM/MP3 CD player with six-speakers and satellite radio capability; driver door Smart Key system with Push Button Start and remote illuminated entry; a Multi-Informational Display with an energy monitor and fuel consumption history; six-way adjustable driver seat; power door locks; auto up/down on all windows with window jam protection; cruise control; tilt/telescopic adjustable steering wheel with audio and HVAC controls; color-keyed foldable power heated side mirrors; dual sun visors with vanity mirrors; and tonneau cover. Prius also brings many new firsts to the Toyota lineup.
To help increase fuel efficiency, the 1.8-litre engine is beltless, uses an electric water pump, a new exhaust gas recirculation (EGR) system, and an exhaust heat collection system. Other Toyota firsts include a new Touch Tracer Display, which features touch sensors on the steering wheel switches that are designed to reduce driver eye movement for better concentration on the road; an available sliding glass moonroof is packaged with solar panels that power a new ventilation system; a remote air-conditioning system functions on battery-power alone, and allows remote operation so the driver can cool the interior temperature for comfort before getting in the car. Also new to Toyota is an available Dynamic Radar Cruise Control system that uses advanced millimeter wave radar. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.
Base MSRPs do not include a delivery, processing, and handling (DPH) fee of $750. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.