The weaker pound has prompted Audi to increase prices across its UK range by an average of 2% for any orders placed on or after 23rd February 2009. The German carmaker said that the decision was a "direct result of increased financial pressure exerted by the current, unprecedented Euro-to-Sterling exchange rate." The only models in Audi's UK range that are not affected from pricing adjustments are the S4, A5 Cabriolet, Q5, RS6 and Q7.
Those customers that have already ordered their vehicle will not be affected by this change. In tandem with the increase and just to make certain buyers feel that they are getting their money's worth, Audi said that it will be offering standard equipment upgrades on the A3 TDIe, A4 Executive SE, A5 Coupe 2.0 TDi and A6 SE until the end of April.