Buick Riviera concept car made its North American debut at the 2008 North American International Auto Show.
Probably due to its distinctive styling, the 3rd generation Riviera features widely in film and television:
* In Due South, Detective Raymond Vecchio (played by David Marciano) drives, and is obsessed by 1971 Rivieras.
* In The Last Boy Scout, Bruce Willis's character drives a 3rd generation Riviera.
* In Crank, Jason Statham drives a 3rd generation Riviera.
* In Gattaca, Vincent (Ethan Hawke) is conceived in a 3rd generation Riviera
* In The Ice Storm (film), Kevin Kline drives a 3rd generation Riviera.
* In Driver: Parallel Lines, the Cerva is clearly based on the 3rd generation Riviera.
* The Vegas road-trip segment of Go prominently features a 3rd generation Riviera.
* The car involved in the meteor crash at the beginning of the film Evolution (film) is a "classic '73 Buick Riv'," as described by its owner Wayne (Seann William Scott).
Source: Wikipedia