Hyundai announced that it expects to sell up to 50,000 Genesis' in the U.S once both the sedan and an upcoming coupe version are in showrooms.
"I think it's reasonably achievable," Hyundai vice president for product development John Krafcik told reporters. Krafcik said Hyundai could sell up to 20,000 of the sedans and 30,000 of the coupes annually.
The Korean automaker is counting on the launch of the Genesis to boost Hyundai sales and improve the image of the brand. The Genesis sedan, which starts at $33,000, went on sale in late June in the United States. Production of the coupe model will begin in December in Korea.