Launch on July 4th 2007:On July 4, 1957, in Turin, Fiat presented the Nuova Fiat 500, a real icon of our times, with which Fiat concluded a revival that had begun straight after the Second World War. On July 4, 2007*, exactly 50 years later, again in Turin, Fiat will present the new Fiat 500 which will be marketed immediately after the launch and the new car will conclude an equally important cycle of revival for Fiat Automobiles SpA.
Developed by the Fiat Style Centre and manufactured in the plant in Tychy (Poland), the new 500 is a 3-door model with very compact measurements: it is 355 cm long, 165 cm wide, 149 cm tall and has a wheelbase of 230 cm. The car is extremely entertaining to drive, due to its three engines: a 75 bhp 1.3 16v Multijet turbodiesel unit and two petrol engines, the 69 bhp 1.2 8v and the 100 bhp 1.4 16v, all of which are available with five or six speed mechanical gearboxes.
The model confirms Fiat Automobiles SpA’s undisputed leadership in this category - a result of its extraordinary heritage of technical, design and human experience accumulated in over a century - and it takes a quality leap forward in terms of comfort and safety, technology and equipment for this segment. The new 500 is the most up-to-date solution for the motorist who ‘enjoys’ his car in complete freedom, appreciates it for day-to-day use, but also wishes to drive a car that is entertaining and practical, environmentally-friendly and accessible, but also appealing and full of fun.
Although, the UK market will be given special higher spec models which will be available in right-hand drive form in 2008. More variants are expected in the pipeline.
* 4th July 2007 launch is for mainland Europe. The 500 will arrive in UK dealers in summer 2008 due to high demand